Walleyes Unlimited USA Brand Identity

Founded in 1969, Walleyes Unlimited USA is recognized as one of the top multi-species fishing clubs in the country and has been educating anglers for over four decades. Walleyes Unlimited USA is classified under a public charity under section 501(c)(3).

I first joined the club to learn more about fishing in the local area. Still, soon I saw an opportunity to volunteer my skill set in graphic design to help build internal and external communications—one of them is updating their logo.