Trustmark Globetrotter Logo Refresh

Challenge // Trustmark Voluntary Benefits was looking to streamline the identity of the Trustmark Globetrotter program from custom-designed logos for each destination to a Trustmark branded look. It allowed Trustmark to reuse branded materials year after year to save on printing costs and limit the extra waste at the end of the event.

My role // I designed the creative concept to have two parts. First, the Trustmark Globetrotter logo could brand the program by itself. Secondly, Trustmark can include the destination to build out specific materials for that destination only.

Results // Trustmark Voluntary Benefits has cut costs on printing and kept the waste to a minimum. Using the overall brand approach, they could reuse bulk ordered tchotchkes, luggage tags, signage, and name tags. This approach has cut down on the number of printed collateral for each trip.