Finseekers Guide Service

Client // Finseekers Guide Service, Janesville, Wisconsin

Challenge // Finseekers Guide Service had already been around for a few years, but they approached me to update their logo. My client had the fish skeleton already and wanted to include it in the new logo somehow, but he gave me creative freedom on any new ideas to present.

Results // After the first round, My client had expressed interest in adding a silhouette of a boat. Since the guided out of a Ranger 620vs, I could work from an image of his ship. A fun fact, my client asked permission from the outboard engine company Mercury Marine to use the name on his logo, which they agreed to. He and his staff proudly display the new logo on SPF sun shirts, hats, towels, and sweatshirts.